We believe in authentic beauty. It begins the very moment you decide to be yourself. We believe authentic beauty is natural and simple. We believe in pure ingredients from carefully selected origins... We believe what we leave out is just as important as what we put in. Performance driven vegan formulas free from micro plastics, mineral oil, parabens & silicones and of course, cruelty free.
We carry Authentic Beauty Concept's styling and cleansing products. All of the cleansing and hydrating products are vegan and only contain sustainably sourced ingredients. All packaging is recyclable. The Hydrate line is for dry hair and features mango and basil extract. The Glow line is for coloured hair and features cinammon and dates. The Amplify line is for fine hair and features energizing lime and green tea. Finally, the Replenish line is for damaged hair and contains maple and pecan extract.